Digital Coast Weekly
Circa 2001
For a number of years this was the website for the Digital Coast Reporter and Digital Coast Daily offering its readership the the deepest, most insightful and up-to-the-minute news from Southern California's media, finance and technology industries.
The site was restored and archived for use in Diane Morgan's course on interactive media. Thanks to Bira Noste for her contribution to the development and restoration efforts. Ms. Noste is best known for her guidance of many hugely successful websites where she help set sales records before coming to work for the University. Wilma Johns researched archive.org for the original content. This site is part of the reading list for Interactive Media I and II. The full syllabus is available from Diane Morgan's office or can be downloaded from the media store using your student id + credentials. Click the Zendesk link and follow the instructions.
Content is from the original site's archived pages.
Take a trip back to CIRCA 2001
Get the big picture...ten times a year.
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As a Houston-based car accident attorney, I spend most of my days advocating for clients who’ve had their lives upended by auto accidents. But back when I was living in San Diego in the early 2000s, I was also an avid reader—and Digital Coast Weekly was my go-to source for smart, timely insight into the tech, media, and finance shifts shaping Southern California.
Revisiting this restored site brought back that electric energy of a region and an era trying to reinvent itself daily. What impressed me then—and still does—is how the editorial team didn’t just report on the digital economy, they actually understood it. They adapted coverage in real time, pivoting from dot-com doom to stories of real innovation and resilience. That’s no small feat.
In many ways, the challenges Digital Coast Weekly faced—navigating shifting markets, balancing transparency with advertiser support, and staying relevant in turbulent times—mirror the legal hurdles we face in personal injury law. Whether you're a startup trying to keep the lights on or a family trying to recover after a car crash, success hinges on trusted advocates who understand the landscape and can fight strategically on your behalf.
Kudos to the team behind this archive for preserving a piece of digital media history. It’s a reminder that even in industries as different as publishing and law, success often comes down to the same thing: telling the right story, to the right audience, at exactly the right time. Gene Simmons
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Silicon Alley 2001 Conference |
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| Letter from the Editor | ||
| A Very Important Announcement Regarding Digital Coast Daily's Coverage and Our Advertising Policies | ||
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Dear Digital Coast Daily Readers,
Over the past few months, our editorial team has embarked on a project of evolving the Digital Coast Daily from targeting primarily the Internet industry to incorporate more of media, finance and technology firms that are leveraging the Net. As a result, we've targeted a number of new areas in which we will be focusing our coverage and, as you may have noticed over the past couple of weeks, coverage of the dot-com deathwatch has been brief. Of course, we still cover the layoffs, but we don't focus our editorial resources there. Instead, we've added a number of new features including Anna Dorfman's column, "Digital Coast Real Estate." We've built on our financial reporting with the Stock Report feature on Fridays; Ben Fritz is writing earnings reports on every company we cover in our Digital Coast Index. We're running at least one extended profile per week of companies that are succeeding in a rough market. We've looked at wireless technology firms, ISPs, supply chain management and digital rights management businesses recently, to find out how they are building sustainable businesses based on genuine technological innovation. You may also have noticed that we are increasing our coverage of traditional companies, which is a result of two factors: first, as you know, many dot-coms have been absorbed by more established firms; and secondly, traditional firms are generally no longer behind their dot-com equivalents in terms of their Internet endeavors. Of additional note, starting next week the Digital Coast Daily will ask each subscriber to accept one dedicated e-mail message from our sponsors to help subsidize all this great content. These messages will be clearly marked (see example) and will be sent (by us of course, we will never give your e-mail to anyone for any reason) no more than one a week to everyone subscribed to the Digital Coast Daily list. Simply put, these dedicated e-mails will give us the resources to continue to give you the deepest, most insightful and up-to-the-minute news from Southern California's media, finance and technology industries. Of course, we will never sell, rent, give, or share your e-mail or personal information with any third party under any circumstances. These promotional e-mail messages will be clearly labeled from us and will contain messages from our sponsors. At no point will a sponsor have access to our list or your personal information. They will simply give us their advertisement and we will send it through our servers.If you do not wish to receive this once weekly promotional e-mail, you can simply unsubscribe from the Digital Coast Daily e-mail list and read the Daily on our website. This is an exciting time, and we look forward to bringing you the finest coverage of the Digital Coast as it changes and grows. |
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Digital Coast Showcase at Spring Internet World |
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| Mergers & Acquisitions | ||
| ReplayTV to Be Acquired by SONICblue | ||
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by Ben Fritz Ending months of speculation since its withdrawal from the consumer market in November, digital video recorder manufacturer ReplayTV entered a letter of intent to be bought by SONICblue (Nasdaq: SBLU), the makers of Rio MP3 players as well as networking and Internet access products. SONICblue will issue 16 million shares of stock, as well as warrants and options, in exchange for all of ReplayTV's outstanding equity--making it a wholly owned subsidiary of the Santa Clara-based company. At SONICblue stock's most recent trading price, the deal is worth approximately $120 million. After finding itself unable to compete with TIVO for the home market, ReplayTV laid off 40 percent of its staff in November and re-positioned itself as a B2B licenser of its software and servers to set-top box manufacturers. The company admitted at the time it was in talks with a number of potential buyers. In a statement, SONICblue CEO and Chairman Ken Potashner said he expects there will be a number of synergies between his company's digital audio products and ReplayTV's digital video capabilities. "With the addition of ReplayTV," he added, "we are well positioned to take the lead in networked home entertainment. We also plan to partner with the leading content distributors to provide consumers with the best overall digital experience." Potashner's comments hint that SONICblue may take ReplayTV, which is phasing out sales of its home digital video recorder, back into the consumer market. Neither company's representatives returned calls by press time, leaving the question of how their technologies might be integrated up in the air, although digital video and audio and Internet access seem like a natural fit in the coming convergent world. Digital Coast Daily will continue to cover the story as more information becomes available. |
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| News | ||
| Rightscenter.com to Launch New Subscription Service for Movie Rights | ||
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From: Silicon Alley Daily by Mike Batistick In what has turned out to be a jam-packed two days for the application service provider, rightscenter.com announced today that it is set to launch its much-anticipated film-rights directory as early as Monday morning. After declaring on Jan. 18 a deal with publishing behemoth HarperCollins to catalog international rights and permissions--the first Big Publishing firm to do so with the Palo Alto-based company--rightscenter.com followed up with another coup, signing up Robert Gottlieb's 5-month-old Trident Media Group. Rightscenter.com has been busier this past fortnight than it has for most of its year-and-three-month existence. According to rightscenter.com Executive VP and co-founder Jim McHugh, the flim-rights directory is designed to target film studios, movie producers, and Hollywood agents on the make for fast-breaking rights information on books. The development challenges the dominion traditionally controlled by Hollywood scouts, who fight fiercely for up-to-the-second book-release information. When the film-rights directory does finally launch next week, it will undoubtedly cause a stir within the status quo. "The directory can be used by proprietors of literary works who are looking to sell film rights, like agents and publishers who hold the film rights, and also by those looking to purchase them, such as studios, producers, and film scouts," McHugh said. "It will contain title and author information, a short description of the work, as well as information on who controls the rights already." Buyers will also be able to search under general criteria categories--such as romantic comedy or action--while agents and publishers will be allowed to list their literary-rights offerings for free, a development designed to build the database quickly. The service will charge subscription rates to studios and movie producers based on the size of the company. Currently, publishers and agents can place any title on the service for a one-time fee of $250. With offices in Los Angeles, New York, and London, rightscenter.com, which currently maintains an online subscription-based database of 30,000 titles and 8,000 users, now has its foot placed firmly within a Tinsel Town stronghold, while previously its focus remained mostly in international rights markets. When the film-rights directory does finally launch next week, it will undoubtedly cause a stir within the status quo. With Gottlieb making significant waves since he left William Morris in September, the agent, and others throughout Silicon Alley, who may see the directory as a way to bypass the middle man that is the independent film scout. Just 22 days before Trident and rightscenter.com came to terms yesterday on their separate deal, Gottlieb struck a blow to traditional publishing by announcing that Dean Koontz, now arguably his most powerful client, would release his novella, The Book of Counted Sorrows, strictly in e-book form and exclusively through Barnes & Noble.com. Trident currently employs six agents, several of them defectors from William Morris, and represents 200 clients, including such literary heavy hitters as Deepak Chopra and the estate of Frank Hebert, which controls the interests of much the late writer's popular Dune series. Rightscenter.com's directory will be overseen by several former development executives, including Tad Floridis, a one-time VP of production at Longfellow Pictures, and Matthew Spector, formerly a VP at Fox Pictures. Spector will work out of the company's L.A. office, while Floridis is stationed in New York. |
| eToys Gets Some Breathing Room | ||
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Beleaguered online toy retailer eToys (Nasdaq: ETYS) received some good news from its creditors today, as they extended a Jan.31 deadline prohibiting them from taking any action to collect on their debts, confirmed a company spokesperson. The new deadline is set for Feb. 15. This group of creditors includes Mattel, Hasbro, Lego Systems, R.R. Donnelley & Sons, Staffmark, Fir Tree Partners and Pacific Asset Management. On Jan. 10, they formed an informal committee to evaluate the company's assets and marketing strategy, and determine the best course for securing the investment of creditors. This deadline extension is, no doubt, a last ditch effort to help eToys attract the buyer or investor it seeks. New York law firm Traub, Bonacquist & Fox is representing the interests of the committee's membership. Last month, eToys brought aboard Goldman, Sachs as a financial advisor to help it investigate strategic alternatives for the company, including a merger, asset sale, outside investment or financial restructuring. As a cost-cutting measure, eToys also laid off 700 of its 1,000 employees, shut down two U.S. warehouses and ceased its European operations. According to eToys' most recent earnings report, the company's liabilities exceed $200 million, and the aforementioned creditor committee represents approximately 44 percent of eToys' unsecured debt. Trading of eToys stock closed at 31 cents per share today. |
| Digital Coast Earnings | ||
| MP3.com Trumps Wall Street Estimates | ||
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by Ben Fritz Online music company MP3.com (Nasdaq: MPPP) posted significantly smaller than expected losses for the fourth quarter of 2001 as revenues rose and costs fell from the previous quarter. Pro forma net loss for the San Diego-based company was $3.5 million (five cents per share), well below the First Call consensus estimate of a 13 cents per share loss, and down 43 percent from the previous quarter. Total revenue was $22 million, up seven percent from Q3 2000. Including all expenses, though, the picture doesn't look nearly as pretty for MP3.com. That's primarily due to its settlement with the major record labels, for which it had to issue $18.1 million in stock warrants. The total quarterly net loss for the company was $35.6 million (54 cents per share). For the year, MP3.com's pro forma net loss was $23 million (34 cents per share) on revenues of $80.1 million. That's a decrease of almost 37 percent from 1999's $36.3 million pro forma net loss. The company did not provide any information on its fiscal 2001 estimates, nor when it expects to reach profitability. In a statement, though, CEO Michael Robertson said he expected "fiscally conservative" investments in technology infrastructure should accelerate MP3.com's drive towards black ink. Wall Street seemed impressed, but not overwhelmed at the better than expected results, with MP3.com stock up 38 cents to $5.34 today. |
| TMCS Misses Revenue Forecasts as It Completes Acquisition of Parent | ||
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by Ben Fritz In its last quarter as a separate entity from Ticketmaster proper, Ticketmaster Online-Citysearch (Nasdaq: TMCS) beat the consensus earnings estimate for the fourth quarter of 2000, but failed to meet its revenue goals. TMCS's earnings per share were nine cents, well below the First Call consensus of 12 cents, and down from 11 cents per share in the previous quarter. But revenues of $55.7 million were below the $59.5 million the company previously predicted and down about two percent from the previous quarter. The company did not report its pro forma net loss, but EBIDTA loss for the quarter was $4.7 million, down 38 percent from the previous quarter's $7.6 million loss. For the fiscal 2000 year, TMCS had an EBIDTA loss of $29.7 million on revenues of $220.6 million, versus a $38.3 million EBIDTA loss on $105.3 million of revenue in 1999. The company also completed its $653 million acquisition of former parent Ticketmaster in a deal many analysts viewed as a move to put TMCS, which has never been profitable, immediately into the black. That view gained credence today as Ticketmaster (the name of the combined company) revealed that the two companies combined would have had $36.9 million in EBIDTA earnings for fiscal 2000. Disappointed with fourth quarter revenues and still uncertain about the long term prospects for the Ticketmaster-TMCS merger, investors drove down the company's shares 69 cents to $12.19 by the market's close today. |
| Digital Coast Deals & Details | ||
| MP3.com Premiers Music Licensing Program; L90 Expands Horizons with AdSociety; Busybox Partners with Digital Juice | ||
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Looking for new revenue streams both from its artists and Hollywood, MP3.com (Nasdaq: MPPP) debuted a music licensing program designed to provide music from its artists to music supervisors on film, TV and other productions. The program allows music supervisors and producers to either search through MP3.com's database or post requests for specific types of music, and allows MP3.com artists to submit their work. Artists wishing to take part in the program must pay MP3.com $25 per year, although that fee is being waived for those who sign up before March 1. As part of the program, MP3.com signed a deal with enableyourmusic.com to assist artists in logistics, including fee and contract negotiations and the collection of licensing fees. -------- Internet advertising and marketing company L90 (Nasdaq: LNTY) entered into a strategic sales partnership agreement with pan-Asian broadband advertising company AdSociety. The partnership allows both companies to sell ads through the other's network of sites, giving Los Angeles-based L90 increased access to the Asia-Pacific region. AdSociety, a majority owned joint venture of Pacific Century CyberWorks (NYSE: PCW), has already signed deals with a number of U.S. websites, but said the alliance with L90 will significantly increase its rollout into North America. -------- Pacific Palisades-based Busybox (Nasdaq: BUSY; BUSYW), a provider of royalty-free video footage, entered into a distribution agreement with Digital Juice to include its footage in the new release of Digital Juice's CD-ROM graphic library for PowerPoint. Financially troubled Busybox has cited distribution agreements as a key to its chances for long-term survival. |
| Digital Coast Real Estate | ||
| Eureka GGN Finds a Westside Bargain: DEN's Old Digs/td> | ||
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by Anna Dorfman
New York-based Eureka GGN, an ASP and broadband communications company, took advantage of one of L.A.'s biggest dot-com flameouts when establishing its presence in Southern California. The firm picked up the remaining two years of DEN's five-year lease--an arrangement that was worked out in a bankruptcy court rather than at a negotiating table. Eureka GGN's Corporate Architect John Rees said finding the 17,400 square-foot space, located at 2230 Broadway in Santa Monica, was a "coup." His company paid approximately $3 per square foot for the lease, as well as a three months deposit. And because DEN had already invested a lot of resources into beautifying the 1930's style Bow Truss warehouse, Eureka GGN only had to foot a bill of $68,000, about $4 per square foot, for further build-out. Rees said the firm, which began its search for a new office in August 2000, initially looked at pricey locales like the Westwood Center, and was prepared to spend $70 to $80 per square foot--and upwards of $900,000--for improvements. Finding DEN's former digs made the decision easy. Rees noted that the whole bankruptcy court process took only two months. The court was anxious to appease creditors and landlord Stuart Weinstein, so Eureka GGN was able to move into a turnkey space by October. The Westside was also appealing as a hotbed of tech firm activity. Rees thinks the area, including Santa Monica, Venice, Marina del Rey and Culver City, "has become the hub of the Digital Coast." It's also a central location, allowing easy reach for clients and employees from Orange County, the Valley and other parts of Los Angeles. Rees said recruiting in the area is great as well, and the company "can get the best people--smart, young, imaginative" here, especially given the availability of 24/7 amenities. Although the space was essentially complete when Eureka GGN moved in, Rees added a few finishing touches to customize the building. He and BBT Architects had already created a 50-page "corporate standard" manual presenting a few key layout and design features for all Eureka GGN offices nationwide. In this case, compliance only required adding a "Eureka Blue" carpet, and painting the space's many walls and partitions with a particular color scheme--namely orange, yellow and blue. Contractor Lee Stucker executed the two-week process. Rees related that half of the mostly maple furniture was brought in from the company's former L.A. abode, while the other half was purchased at an auction of DEN's belongings. He boasted that Eureka GGN was able to acquire furnishings, including refurbished Herman Miller and Technion pieces, for 30 employees, and a fully equipped data center--easily worth about $40,000 alone--for a total of $17,000. Rees added that a DS3, equivalent to four T3 connections, was already installed as well--so, the infrastructure was all in place.
The brick building has an open, one-story center, with the tech and support staff working on one end and the sales staff at the other. At the two sides of the structure, the building becomes two floors, or "mezzanines," with a number of enclosed offices--about 25 total. There are also four conference rooms, a reception area, lounge and training room space. Rees wanted the office to have an atmosphere that was both "soothing and calm" and "happy and fun." The first impression should be that Eureka GGN "thinks outside the box, and that we're frugal, but open; cost-conscious, but fun," he elaborated. Fortunately, the building already had the "warm textures" of wooden ceilings and a brick exterior, along with the design elements and exposed beams typical of a tech hot spot. Rees added some "high-tech colors" and black and steel furniture to give it more of an edge. He explained his philosophy is to create a "throwaway office space." The company grows so quickly, he said, it needs to have the flexibility of leaving a space within three years or fewer at minimal cost. With this in mind, Rees aims to design a functional and relaxed area conducive to inspiring employees to work hard. Currently, the company is setting aside approximately 7,000 square-feet for a fractional office business. These spaces range in size and price, but a fully equipped 250-square-foot office will rent for about $1,200 per month, said Rees, adding that there are already takers. The company is also planning to offer up a high-tech training/classroom space and a video conferencing center for rent.
Eureka had 35 employees when it first settled into its Santa Monica office, and now has 45 staffers--both as a result of new hires and from its merger with Gillette Global Network, or GGN, last month. Rees said the office can hold a maximum of 90 people, and the company expects to have about 75 staffers by the end of this year. He explained that once Eureka GGN reaches capacity, it would expand into other areas of Southern California, and keep this building as its headquarters in the region. Because the company was assigned a lease in bankruptcy court, few negotiations actually took place. Tenzer Commercial's broker Randy Starr represented Eureka GGN. His counterpart was a court-appointed broker. |
Editorial
Jason McCabe Calacanis, Editor & CEO
Brooke Wirtschafter, Managing Editor, Digital Coast Reporter & Daily
Stacy Cowley, Executive Editor, Newsletters & Editor, Pervasive Weekly
Brian Morrissey, Managing Editor, Silicon Alley Daily
Amy Haimerl, Managing Editor, Silicon Alley Reporter
Catherine Calacanis, Editor, iHealthcareWeekly
Wendy Mitchell, Managing Editor, Digital Music Weekly
Kirin Kalia, Editor-at-Large
Xeni Jardin, VP Conferences & Senior Writer
Staff Writers
Mike Batistick (Silicon Alley), Anna Dorfman (Digital Coast), Ben Fritz (Digital Coast), CJ Hughes (Silicon Alley), Leo Jakobson (Silicon Alley), Marisa Kakoulas (Silicon Alley), Douglas Mintz (venture capital), Dakota Smith (Silicon Alley Daily)
Associate Editors Lisa Ammerman, Jill Hunter, Andy Pelander
Copy Editor Jane Roh

More Background On DigitalCoastWeekly.com
During the late 1990s and early 2000s, Southern California experienced one of the most dynamic periods in its technology history. The convergence of entertainment, software, Internet startups, venture capital, telecommunications, and digital media transformed Los Angeles, Orange County, and San Diego into what became widely known as the "Digital Coast." At the center of reporting on this rapidly evolving ecosystem was DigitalCoastWeekly.com, the online companion to Digital Coast Reporter and Digital Coast Daily.
Although today's DigitalCoastWeekly.com is a restored historical archive rather than an active technology publication, it provides an unusually detailed snapshot of one of the Internet industry's most exciting eras. The site preserves articles, editorials, financial reporting, industry analysis, event listings, and company news from a time when Southern California was emerging as a major technology hub alongside Silicon Valley and New York's Silicon Alley.
Unlike many dot-com era websites that disappeared completely after the market downturn of 2000–2001, DigitalCoastWeekly.com has been reconstructed using archived content, allowing students, researchers, journalists, and technology historians to revisit the reporting that documented the birth of Southern California's Internet economy.
Origins of the Digital Coast
The phrase "Digital Coast" emerged during the late 1990s as civic leaders, entrepreneurs, and investors sought to brand Southern California's growing concentration of Internet and multimedia companies. Rather than competing directly with Silicon Valley's emphasis on semiconductor engineering and enterprise software, the Digital Coast developed around industries unique to Southern California:
- Entertainment
- Motion pictures
- Television
- Music
- Advertising
- Interactive media
- Gaming
- Wireless communications
- E-commerce
- Digital content
The region stretched across much of Southern California, including:
- Santa Monica
- Venice
- Culver City
- Beverly Hills
- Hollywood
- Pasadena
- Irvine
- Orange County
- San Diego
Numerous startups established offices close to both venture capital firms and major entertainment studios, creating an ecosystem unlike any other technology market in the United States. Publications such as Digital Coast Reporter were created specifically to cover this rapidly growing business community.
Jason McCabe Calacanis and Rising Tide Studios
Digital Coast Reporter was founded by Jason McCabe Calacanis, entrepreneur, journalist, and publisher, through his media company Rising Tide Studios.
Before launching the West Coast publication, Calacanis had already built a reputation by creating Silicon Alley Reporter, a publication dedicated to New York City's technology industry. Recognizing similar growth occurring in Southern California, he expanded his publishing model westward with Digital Coast Reporter and its associated newsletters and online publications.
Rising Tide Studios eventually operated a family of specialized technology publications covering different segments of the Internet economy, including healthcare technology, digital music, pervasive computing, and regional startup ecosystems. The company also organized major technology conferences that connected entrepreneurs, venture capitalists, executives, developers, and investors.
Many journalists who later became well-known technology writers and editors contributed to these publications during the height of the dot-com boom.
Purpose and Editorial Mission
DigitalCoastWeekly.com was not intended to be a general technology news website.
Instead, its editorial mission focused on reporting the business of technology within Southern California. Coverage emphasized:
- Startup companies
- Venture capital
- Initial public offerings
- Mergers and acquisitions
- Executive appointments
- Corporate earnings
- Real estate
- Digital media
- Entertainment technology
- Telecommunications
- Wireless innovation
- Internet infrastructure
One of the publication's defining characteristics was its emphasis on business journalism rather than consumer technology reviews.
Readers visited the site to understand:
- Which startups were raising funding
- Which companies were hiring
- Which firms were being acquired
- Which executives were moving between organizations
- Which sectors were growing fastest
This highly targeted reporting helped position Digital Coast Reporter as an important resource for professionals working within Southern California's expanding technology economy.
Digital Coast Daily
While the monthly print publication offered in-depth reporting, the website also supported Digital Coast Daily, an email newsletter providing more frequent updates.
This combination was relatively innovative for its time.
Rather than waiting for monthly print editions, subscribers received:
- Breaking business news
- Earnings reports
- Stock updates
- Acquisition announcements
- Executive interviews
- Event information
- Industry commentary
The publication openly explained its evolving editorial strategy in editorials from Jason Calacanis. As the dot-com market matured, the editors deliberately shifted away from simply documenting Internet company failures toward covering businesses demonstrating sustainable growth, genuine technological innovation, and practical business models. This reflected a broader transition occurring throughout the technology industry following the collapse of many speculative Internet startups in 2000 and 2001.
Editorial Structure and Regular Features
One of the strengths of DigitalCoastWeekly.com was its highly organized editorial structure. Rather than publishing random technology stories, the publication followed recurring sections that readers quickly became familiar with. This consistency made it easier for executives, investors, entrepreneurs, and technology professionals to locate the information most relevant to their industries.
Typical sections included:
- Letter from the Editor
- Mergers & Acquisitions
- News
- News Briefs
- Digital Coast Earnings
- Digital Coast Deals & Details
- Digital Coast Real Estate
- Classifieds
- Event Listings
Each section reflected a different aspect of Southern California's rapidly expanding digital economy.
For example, Digital Coast Earnings summarized quarterly financial performance for publicly traded technology companies, while Deals & Details highlighted partnership announcements, licensing agreements, marketing initiatives, and strategic alliances. The Real Estate section tracked office leasing activity, an important indicator during the explosive growth of Internet companies that were rapidly expanding their operations across Santa Monica, Venice, Pasadena, Irvine, and other technology centers.
Reporting Beyond the Dot-Com Bubble
One of the most interesting aspects of the publication is how its editorial philosophy evolved during the collapse of the dot-com bubble.
By early 2001, hundreds of Internet companies had closed, venture capital funding had slowed dramatically, and layoffs had become common across the technology sector. Rather than filling every issue with stories about bankruptcies and failures, editor Jason Calacanis announced a deliberate shift in coverage.
The publication began emphasizing companies demonstrating:
- Sustainable business models
- Profitable growth
- Innovative technologies
- Practical Internet applications
- Media convergence
- Digital rights management
- Wireless communications
- Enterprise software
- Supply chain technology
This represented a remarkably mature editorial decision during one of the industry's most turbulent periods. Instead of sensationalizing failures, Digital Coast Daily focused on businesses that appeared capable of surviving the market correction. That approach gives today's readers valuable insight into how serious technology journalism adapted after speculative investing gave way to more disciplined business analysis.
Coverage of Southern California's Technology Leaders
Browsing archived issues reveals an impressive range of companies covered by the publication. Some became major technology success stories, while others disappeared during the Internet shakeout.
Among the businesses regularly featured were:
- MP3.com
- ReplayTV
- Ticketmaster Online-CitySearch
- L90
- eToys
- Busybox
- Rightscenter.com
- SONICblue
- Digital Juice
- Eureka GGN
These companies represented many of the sectors driving Southern California's economy:
- Digital music
- Streaming media
- Online retail
- Advertising technology
- Digital entertainment
- Video production
- Publishing technology
- Broadband networking
- Internet infrastructure
For historians, these articles serve as primary-source documentation of companies that helped shape the modern Internet economy. Many stories examined acquisitions, partnerships, financing rounds, licensing agreements, and earnings reports that would later influence the direction of digital media and online commerce.
Editorial Staff and Future Industry Leaders
Another reason DigitalCoastWeekly.com remains historically significant is the caliber of journalists who contributed to its coverage.
The editorial staff included experienced business reporters covering both the West Coast and New York technology industries. Among those listed on archived mastheads were:
- Jason McCabe Calacanis, Editor & CEO
- Brooke Wirtschafter
- Stacy Cowley
- Brian Morrissey
- Amy Haimerl
- Catherine Calacanis
- Wendy Mitchell
- Kirin Kalia
- Xeni Jardin
- Ben Fritz
- Anna Dorfman
- Mike Batistick
Several members of the editorial staff later became nationally recognized journalists, editors, authors, media executives, and technology commentators.
Ben Fritz, for example, went on to become one of Hollywood's leading business journalists, writing for the Los Angeles Times, Variety, and later The Wall Street Journal, while authoring The Big Picture, a widely respected examination of Hollywood's transformation in the digital era.
Brian Morrissey likewise became an influential media journalist and editor, later leading Digiday and launching The Rebooting newsletter focused on the future of digital publishing.
The presence of these future industry leaders illustrates that Digital Coast Reporter served not only as a news publication but also as an important training ground for technology journalism.
Business Model and Revenue Strategy
Like many online publishers during the late 1990s, Digital Coast Reporter experimented with multiple revenue streams.
These included:
- Print subscriptions
- Free email newsletters
- Website advertising
- Sponsored email messages
- Conference sponsorships
- Industry events
- Classified advertising
- Recruitment advertising
- Trade show partnerships
One particularly notable editorial announcement explained that subscribers would periodically receive clearly labeled sponsored emails. Jason Calacanis emphasized that subscriber information would never be sold or shared with advertisers, with the publication itself sending promotional messages on behalf of sponsors. This approach attempted to balance free editorial content with sustainable advertising revenue while maintaining reader trust.
Conferences and Community Building
Digital Coast Reporter extended well beyond traditional publishing.
The publication actively promoted conferences, networking events, trade shows, seminars, and startup gatherings throughout Southern California and beyond.
Examples included:
- Digital Coast Showcase
- Spring Internet World
- Silicon Alley conferences
- Business networking events
- Industry seminars
- Technology recruiting opportunities
These events connected entrepreneurs with investors, executives with recruiters, and startups with potential customers. In many respects, the publication functioned as the communications hub of Southern California's digital business community.
Its close relationship with Rising Tide Studios also connected it to larger conferences that attracted participants from both coasts, reinforcing the publication's role as an industry facilitator rather than simply an observer.
Southern California's Competitive Identity
DigitalCoastWeekly.com also reflects an important period in regional economic branding.
During the late 1990s, civic leaders sought to establish Los Angeles as a technology center capable of competing with Silicon Valley. Mayor Richard Riordan's Digital Coast Roundtable promoted the "Digital Coast" identity to attract investment, skilled workers, entrepreneurs, and media attention.
Digital Coast Reporter became one of the principal publications documenting—and reinforcing—that identity. Its coverage demonstrated that Southern California's technology industry was more than an extension of Hollywood; it was developing into a diverse ecosystem spanning software, Internet infrastructure, wireless communications, advertising technology, e-commerce, and digital entertainment.
Rather than attempting to imitate Silicon Valley, the publication celebrated Southern California's unique strengths at the intersection of technology and creative industries, helping popularize the "Digital Coast" brand among business leaders and investors.
Audience and Readership
Digital Coast Reporter and Digital Coast Daily were written for professionals working within the rapidly expanding Internet economy rather than casual technology enthusiasts. Their audience included entrepreneurs launching startups, venture capitalists evaluating investment opportunities, executives tracking competitors, recruiters seeking talent, technology journalists, attorneys serving emerging companies, and service providers supporting Southern California's digital business community.
Because the publication combined breaking news with financial reporting, readers could follow the progress of publicly traded companies alongside private startups. Regular coverage of mergers, acquisitions, funding activity, executive appointments, and real estate developments made the publication especially valuable for business decision-makers. At a time when online business journalism was still relatively new, Digital Coast Reporter filled an important niche by concentrating on one geographic technology ecosystem while maintaining professional editorial standards.
The publication also appealed to students and academics interested in the emerging Internet economy. Its coverage documented not only corporate news but broader trends shaping digital media, e-commerce, telecommunications, and online entertainment.
Popularity and Industry Recognition
Although Digital Coast Reporter never achieved the household recognition of national publications such as Wired, Red Herring, or Business 2.0, it became one of the most respected regional technology publications covering Southern California's Internet economy.
Its reputation stemmed from several factors:
- Specialized local reporting
- Daily coverage of rapidly changing markets
- Experienced business journalists
- Strong relationships within the startup community
- Integration with industry conferences
- Reliable financial reporting
- Timely email newsletters
The publication was frequently cited alongside other respected technology news organizations of the period, particularly its sister publication Silicon Alley Reporter, which focused on New York's technology industry. Jason Calacanis and Rising Tide Studios established a recognizable publishing brand that connected regional technology communities across the United States. (Wikipedia)
Historical Value of the Archived Website
The modern version of DigitalCoastWeekly.com serves a very different purpose than the original publication.
Rather than functioning as an active news organization, the restored website operates as a historical archive preserving early Internet journalism. The archived articles allow researchers to examine contemporary reporting instead of relying solely on retrospective accounts of the dot-com era.
This preservation effort is particularly valuable because many Internet publications from the late 1990s disappeared entirely following company closures, acquisitions, or domain expirations. Restoring Digital Coast Weekly helps document the evolution of online publishing itself, including early approaches to digital subscriptions, email newsletters, advertising, and business journalism.
The archive also illustrates how rapidly technology reporting evolved. Stories that once covered emerging concepts such as streaming media, digital music licensing, broadband infrastructure, and Internet advertising now provide historical context for industries that have since become mainstream.
Educational Significance
One of the more distinctive aspects of today's DigitalCoastWeekly.com is its educational role.
The restored site has been preserved for use in interactive media coursework, allowing students to study authentic examples of digital publishing from the early years of the commercial Internet. Rather than reading summaries about the dot-com boom, students can examine original reporting, editorial decisions, advertising formats, and website organization from the period itself.
For journalism students, the archive demonstrates how technology publications balanced speed with accuracy during a period of intense market volatility. For business students, it offers insight into startup ecosystems, venture capital, mergers, and corporate strategy. For media historians, it preserves an important chapter in the evolution of online news publishing.
Press Coverage and Broader Influence
Digital Coast Reporter operated during a period when technology journalism was expanding rapidly. Publications such as The Los Angeles Times, The New York Times, The Wall Street Journal, Red Herring, Industry Standard, and Wired frequently covered many of the same companies and market developments that appeared in Digital Coast Reporter.
Because of its regional specialization, however, Digital Coast Reporter often reported on Southern California companies before they attracted national attention. Its local focus enabled deeper coverage of startup activity, executive movements, commercial real estate, and community events that larger national publications might overlook.
The publication also reflected broader industry discussions surrounding sustainable business models, digital rights management, wireless communications, and Internet advertising, issues that would continue shaping the technology industry long after the dot-com bubble ended.
Lasting Legacy
Although the original publication ceased operations years ago, its influence can still be seen in today's technology media landscape.
Modern regional technology publications—including sites covering Silicon Beach, Los Angeles startups, venture capital, and entertainment technology—follow a model similar to the one pioneered by Digital Coast Reporter: combining local business reporting with startup news, funding announcements, executive interviews, and ecosystem analysis.
Jason Calacanis himself went on to become one of Silicon Valley's best-known entrepreneurs, angel investors, podcasters, and technology commentators. His later work, including the This Week in Startups podcast and early investments in companies such as Uber, helped cement his reputation within the technology industry. Looking back, Digital Coast Reporter represented an early chapter in a career that would continue influencing startup culture for decades.
Why DigitalCoastWeekly.com Still Matters
More than two decades after the height of the dot-com boom, DigitalCoastWeekly.com remains a fascinating resource for anyone interested in the history of technology, entrepreneurship, and digital media.
The archive captures a unique moment when Southern California emerged as one of the world's leading centers for Internet innovation. Through detailed reporting on startups, established technology companies, venture capital, mergers, acquisitions, real estate, and digital entertainment, the publication documented the transformation of an entire regional economy.
Perhaps most importantly, Digital Coast Reporter demonstrated that regional technology journalism could provide sophisticated business reporting while fostering a sense of community among entrepreneurs, investors, and innovators. It celebrated Southern California's distinctive blend of creativity and technology, helping define the identity of the "Digital Coast" during one of the Internet's most formative periods.
Today, the restored DigitalCoastWeekly.com preserves that legacy. It serves simultaneously as a historical archive, educational resource, and reminder of an era when the future of the Internet was still being written day by day. For researchers, students, journalists, and anyone interested in the evolution of digital business, it offers an authentic window into one of the most exciting chapters in modern technology history.






