Digital TV

Since the 1950’s television has slowly become the norm.  Although back then the picture was black and white and the signal strength was poor.  When colour television was launched in 1967 it was seen as a must have, and rental companies made a fortune from swapping old black and white televisions in peoples homes, to the new updated colour version, although the license fee for a colour television was a little more than that of a black and white television.  Rental companies found that they could now charge a premium for the luxury of having a colour set.  It is normal today for people to have multiple television sets around the home, and have many of them linked in to a sky or digital box, in order to receive more channels.

The old analog televisions are currently being phased out, and by the year 2012 all homes with a television will need to have a digital receiver linked to them, in order the view the many channels on offer.  Instead of 5 channels which can be received on the older version televisions, digital offers an array of different channels, there are multiple news channels.  If you have missed a programme on one channel, you can catch up with this later as some channels run 1 hour behind ensuring that people don’t miss out on the nights viewing.

There are also shopping channels.  These are dedicated channels which sell all sorts of items, often at discounted prices.  You can buy the usual sort of clothing which can be found on most high streets, but often there are the more obscure items for sale, such as snowboard pants (Snowboardhosen) and Burton snowboard jacket  (Burton Snowboardjacke).  These shopping channels are a great way of promoting items and shopping through these channels couldn’t be easier, with dedicated phone lines which take you straight through to an operator.  As well as shopping channels on digital tv, there is more opportunity for retailers to promote their product, through advertisements.  As there are more channels on digital, there is more opportunity for advertising.